There is no magic number, but most local service businesses should treat £10 per day as a very small test budget rather than a serious growth budget. Emergency trades can sometimes start small because each enquiry is valuable, but competitive industries often need enough budget to collect meaningful data.

They do different jobs. Google Ads catch people who are already searching for a product or service. Facebook and Instagram Ads put your offer in front of people who may not be actively searching yet.

Yes, but only if the campaign is built around buying intent. A campaign targeting broad keywords without negatives, weak ad copy, poor locations and no call tracking will burn money.

Usually the issue is one of four things: the search terms are too broad, the landing page is not converting, the offer is weak, or tracking is not set up correctly.

It is a review of your current advertising setup or your opportunity if you are not running ads yet. It can include keyword opportunities, wasted spend, tracking gaps, landing page problems, local targeting and Meta audience issues.

In most cases, yes. Sending paid traffic to a generic homepage is one of the easiest ways to waste money. A landing page should match the search, explain the offer clearly and load quickly on mobile.

Google Ads can produce enquiries quickly once the campaign is live, but profitable performance depends on the setup and optimisation. The first few weeks are often about gathering data and tightening the campaign.

Meta campaigns can produce leads quickly, especially with instant forms, but lead quality varies massively. Creative, offer, form questions and follow-up speed all matter.

PPC means pay per click. You pay when someone clicks your advert. Google Ads is the best-known PPC platform, but paid social, shopping campaigns, YouTube and remarketing are all part of the wider paid advertising picture.

Performance Max is a Google Ads campaign type that can show across Search, Shopping, YouTube, Display, Discover, Gmail and Maps. It needs proper assets, conversion tracking, audience signals and clean data.

Sometimes. It can work for e-commerce, local lead generation and remarketing, but many local businesses should start with tightly controlled Search campaigns first.

Negative keywords tell Google what not to show your ads for. They are vital because they stop wasted clicks from irrelevant searches.

Quality Score is Google’s way of estimating how relevant your keywords, ads and landing pages are. Better relevance can help improve positions and reduce wasted spend.

Yes, but weak Facebook Ads do not. Strong Meta campaigns need clear creative, a sharp offer, good follow-up, retargeting and testing.

The Meta Pixel is a tracking script added to your website. It helps Meta understand visitor behaviour, build retargeting audiences and optimise campaigns around actions.

Conversions API sends website and conversion data to Meta from the server side. It can improve tracking reliability, especially as browser tracking becomes less reliable.

They can be good, but they often need qualifying questions. Easy forms get more leads, but not always better leads.

Normally yes. Your ad spend is paid directly to Google or Meta, while management is separate. This is cleaner because you own the ad account, billing and data.

Yes. You should own your Google Ads account, Meta Business Manager, Pixel, data, landing pages and tracking.

Paid ads can usually be paused quickly. However, if the campaign is working, adjusting budgets, locations, keywords and creative is often smarter than switching everything off.

It can be enough to test a very small local niche, but it is often too low for competitive markets because you may not get enough data to learn anything useful.

It can test creative or a small local offer, but stronger testing usually needs more budget so Meta gets enough delivery to understand what works.

Businesses where people actively search when they need the service, including plumbers, electricians, roofers, tyre services, mechanics, dentists, solicitors and home improvements.

Businesses with visual offers, repeat purchases, lifestyle appeal or a strong local promotion, including gyms, beauty clinics, restaurants, events, property, training and e-commerce.

Remarketing shows ads to people who already visited your website, engaged with your social content or interacted with your business.

At minimum, form submissions, phone calls, WhatsApp clicks, email clicks, purchases, lead quality and landing page behaviour should be tracked where possible.

Because clicks are easy to report. Leads, calls and sales are harder but far more important.

Paid ads do not directly improve organic rankings, but they can help the business learn which keywords, offers and landing pages convert.

Only if you can serve all areas profitably. Location targeting should be based on profit, not ego.

A good landing page has a clear headline, one main offer, fast loading speed, strong proof, simple contact options, local relevance, FAQs and no distractions.

Often yes. The closer the page matches the search, the better the conversion rate usually becomes.

By checking search terms, adding negatives, testing new ads, adjusting bids, reviewing locations, improving landing pages, monitoring lead quality and refreshing Meta creative.

It depends on job value, close rate and profit margin. The right number is based on profit, not vanity benchmarks.

They can, but reviews help. Paid ads get attention; trust helps turn that attention into enquiries.

Call-focused campaigns can be useful for urgent services where the customer wants immediate help. They need careful scheduling, location targeting and call tracking.

Shopping Ads show product images, prices and store details in Google results. They are useful for e-commerce and product-led businesses.

They can, especially for brand awareness, remarketing and visual offers. They usually support bigger campaigns rather than replacing Search Ads.

The focus is on search intent, campaign structure, tracking, landing pages, local targeting and making advertising easier to measure.

The goal is to identify where the opportunity is and what is likely holding performance back across Google Ads, Meta Ads, tracking, landing pages, budget, targeting or messaging.

Yes, but new businesses need realistic expectations. Ads can create traffic quickly, but trust, reviews, offer strength, website quality and response speed all affect conversion.

Yes, but only if the failure is diagnosed honestly. Many failed campaigns were poorly structured, badly tracked, sent to weak pages or left unmanaged.